February 2012
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“If your pictures aren’t good enough, you’re not close enough.”
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Robert Copa
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Could A Rebranding Help Give Teachers The Prestige... →
Hyperakt is a Brooklyn-based studio that uses “meaningful design for the common good.” In their most recent project, the folks at Hypkerakt propose the idea that teaches could hone their image through clever rebranding.
“The visual language of these connected dots can be found in toys, in letter tracing, in classroom brainstorms, on the whiteboards of innovators, in maps, in...
January 2012
11 posts
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WatchWhile reading Daniel Pink’s A Whole New Mind for class, I stumbled upon this idea:
When facts become so widely available and instantly accessible, each one becomes less valuable. What begins to matter more i the ability to place these facts in context and to deliver them with emotional impact (Pink 103).
Pink has a lot of interesting things to say about human motivation and thinking about...
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On Designing Tumblr Themes →
I’m not a Tumblr designer, but I am creating a wireframe for a custom blog. Since I’ve never drawn a wireframe before, I’m pretty intrigued by this whole process. For those of us non-web designers out there, this link gives wonderful insight.
“How do we create cities in which both 8-year-olds and 80-year-olds can move...”
– The 8 to 80 Problem: Designing Cities for Young and Old - http://bit.ly/xHboGV
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Developing-World Design: No iMacs or Lofts... →
“A perception persists that designers are the arbiters of style, and that we work mainly in slick big-city lofts behind oversized computer monitors. There’s no doubt that many of us do love giving form to objects (likewise, few can deny the allure of a nice loft). But design is now so much more than aesthetics. Designers are systems thinkers. We create everything from electric...
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97 Degrees West
Friends, I am elated to say that this Monday has been lifted up as a day of new projects and fantastic opportunities. A few weeks ago, I began seeking an internship to stretch my knowledge and understanding of marketing, beyond the implementation of social media. With only one semester of graduate school resting neatly between me and my purple robe of NYU royalty, I found myself in an invaluable...
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HOW, by Dov Seidman
I am pretty excited about How, my new book by Dov Seidman. Already, I know this book aligns with my personal belief in being intentional with every interaction and recognizing relationships within every moment. Building a community of respect and trust is crucial for success in both our personal and professional lives. I’m glad social media, among other things, has finally transitioned this...
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Facebook Moments
Friend: “Wait, B’s engaged!!!!??? Seriously, I missed my chances!”
Me: “Woman, aren’t you on Facebook? And yeah…preeeetty greedy Mr. A.”
Friend: “I got off Facebook for a few days and of course I miss something monumental like this.”
Isn’t it interesting the things we learn through Facebook now? It really is part of our social...
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Societal Marketing Concept
During this lovely winter break, while preparing for a spring internship and the final class of my masters degree in public administration (MPA), I have decided to begin reading Kotler’s massive Marketing Management textbook. You know, for a bit of light reading. I’ve been wanting to get reacquainted with the foundations of business administration and marketing, so Kotler is the...
December 2011
8 posts
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“The year 2011 brought waves of crowd unrest on a worldwide scale unseen for more...”
– #Riot: Self-Organized, Hyper-Networked Revolts—Coming to a City Near You | Magazine http://bit.ly/uJrmzV
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Generation Y Is Born To Startup →
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Seasonal Commitments
For this coming year, I will seek to forego the trap of “waiting” until opportunities arise. Instead of worrying about packing the wrong dream or focusing on an off-topic hobby, I will make a seasonal commitment. By doing this, I hope to gain more experience, broaden my skill set and in general, be invigorated by a proactive approach to professional betterment.
To read more about this...
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Watch
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Plug & The Paddywhacks
Over the past three months, I have had the privilege to work with a small branding firm to promote their first internally-produced brand, Plug & The Paddywhacks. This fun children’s brand is an interactive children’s storybook app that can be read on your iPad, iPhone or iPhone Touch. Every month, a new issue brings life to the continuing allegorical saga of Plug, The Plex and a...
November 2011
2 posts
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“Work should be personal. For all of us. Not just for the artist and the...”
– Onward by Howard Schultz, Pg.14
October 2011
5 posts
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Social Consumers
Its undeniable that social media has thoroughly influenced the purchasing funnel, helping consumers make informed decisions by sharing and learning from their peers. This said, its important to see exactly how people are sharing this information.
According to a study conducted by Beyond Rethinking Digital, Facebook, YouTube and review sites are the most influential, depending on the product and...
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September 2011
12 posts
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College Graduation Rates Are Stagnant Even as...
[Clips from New York Times article]
A report to be released on Tuesday by a group seeking to raise college graduation rates shows that despite decades of steadily climbing enrollment rates, the percentage of students making it to the finish line is barely budging.
In Texas, for example, of every 100 students who enrolled in a public college, 79 started at a community college, and only 2 of...
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“Nir Refuah, vice president of McCann Digital in Israel, says that with...”
– Mashable: What Facebook’s Changes Mean for Marketers
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Italian Food
Oh, how I love Italian food. I eat it all the time, Not just ‘cause how good it tastes But ‘cause how good it rhymes. Minestrone, cannelloni, Macaroni, rigatoni, Spaghettini, scallopini, Escarole, braciole, Insalata, cremolata, manicotti, Marinara, carbonara, Shrimp francese, Bolognese, Ravioli, mostaccioli, Mozzarella, tagliatelle, Fried zucchini, rollatini, Fettuccine, green...
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“We’ve accepted the narrative we are constantly sold by our society—that our...”
– Relevant Magazine: The Pride of Busyness
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“Higher education can no longer run away from the “p” word: productivity. The...”
– Cold Rolled Steel and Knowledge: What Can Higher Education Learn about Productivity?
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“In a nutshell, what has happened is that many boundaries that were the hallmarks...”
– Elsewhere, U.S.A. (p 18), by Conley
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2nd Annual Good Food Fest
Attention all NYC foodie friends, be sure to check out the 2nd Annual Good Food Fest on October 9th, 2011. Want to get some free food and a rad new t-shirt? Well, ask me about volunteering.
But in the mean time, shall we reminisce about last year’s success?
August 2011
41 posts
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Marketing Strategies for NGOs
The following are 10 marketing strategies for non profit organizations adapted from the blog, Executive Suite:
Website - Create a website that is eye-catching, dynamically built and developed on a strong Customer Management System (CMS) platform.
Social media - Use social media to share what your organization is doing. These can and should include Facebook, Twitter, YouTube, Google Places, Yelp,...
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The Local Food Movement Is Rooted in Globalization...
Charles C. Mann has faced up to the locavore’s dilemma. At his home in the Berkshires, he likes to eat food that has traveled directly from his own garden: heirloom tomatoes, eggplant, bell peppers, kale, chard, lettuce and other foods for his table. He and his family belong to a farm-share program in which they advance money each year to a farmer a few miles away in return for the farm’s...
“Those Americans who live in this ‘Elsewhere Society’ are only...”
– Elsewhere, U.S.A. (p 8), by Conley
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Yelptern Insights: Tip Set 1
Now that I am an intern with Miss Kelly of @yelpaustin, I have started shadowing her at different events around town. The first was a private tasting of chips, salsa, guacamole, drinks and tasty tacos at the soon-to-be-opened Sully’s Side Bar. I’ll write a more developed post later on my Spiced Salutations blog, but I wanted to share a few fun insights from the evening. Kelly was...
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The Autumn Film
Hey y’all. Check out what this group, The Autumn Film, has been up to recently. They are a very artistic and beautiful band I first heard at Eccelesia a few years back, and they are in the process of raising money through Kickstarter for their next CD. Their website has a lot of free downloads, so definitely hit that up! And maybe support their efforts.
You can check out one of their songs here...
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